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Marketing Specialist

REQ: REQ-132121 Marketing

Panasonic Consumer Electronics
  • Newark, NJ, United States
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Panasonic – Marketing Specialist 

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey. 

Click here to learn more
 about how Panasonic is creating a better life, a better world. 
Watch this video
 to see how our employees are shaping the technologies that move us.

What You'll Get to Do:

Marketing and Social Media:

  • Review and approve social media and influencer content based on business requirements
  • Work with product team to request, route and return samples needed for campaigns
  • Work with agencies to obtain competitive bids and proposals on campaigns
  • Manage marketing email deployment, reporting and program optimization
  • Manage collection of campaign results, insuring proper data tracking


  • Align with the marketing and product teams to prepare creative briefs and work with the Creative team to develop assets and route for approval
  • Build promotional and nurture email content that supports marketing objectives
  • Assist in light video editing and basic Photoshop work for campaign assets
  • Collect and organize global creative assets, providing access to internal creative team and vendor partners
  • Attend photo or video shoots as needed to insure business requirements and brand standards are met


  • Work with the web team to update web content to align with marketing initiatives
  • Utilize existing formulas to properly name campaigns and produce attribution links and tags
  • Utilize Google AdWords and Amazon Vendor Central to identify and track relevant keywords and trends

Organization & Reporting:

  • Manage project, campaign and task status in, including regular updates to documentation and results
  • Develop new views and boards as needed to improve team efficiency and cross-function collaboration
  • Assist in monthly and quarterly reports of marketing activity as well as weekly campaign updates

What You'll Bring:

Education & Experience:

  • Bachelor's Degree required
  • 1-3 years of experience in B2C digital marketing
  • Basic Photoshop skills (re-sizing, cropping, saving to new formats)
  • Light video editing ability (Adobe Premiere, FinalCut Pro, or iMovie acceptable)
  • Intermediate MS office skills, Excel, Words and PowerPoint is required
  • Understanding of current social media platforms and trends
  • Experience with project management a plus
  • Receptiveness to feedback and a desire to improve, learn and grow


  • Excellent Multi-tasking and time management skills
  • Ability to work outside of regularly scheduled work hours as needed
  • Problem solver – identify areas of improvement
  • Agility - ability to move quickly and easily in response to change or challenge
  • Attention to detail


  • Excellent written and verbal communication skills

Other Requirements:

  • Ability to travel up to 10 percent (may include overnight & some international travel)

What We Offer:

  • Competitive compensation package
  • Comprehensive benefits
  • Pet Insurance
  • Paid Parental Care Leave
  • Employee Referral Program
  • Educational Assistance
  • Flexible Work Program
  • Volunteer time Off
  • Casual Dress Code
  • Total Well Being Program

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

All applicants are subject to the Company’s mandatory vaccination policy.  All employees are required to be fully vaccinated with an authorized COVID-19 vaccine as a condition of employment, unless they are eligible for and obtain an exemption based on a reasonable accommodation because of a disability or a sincerely held religious belief, practice, or observance.

REQ: REQ-132121 Marketing

  • Newark, NJ, United States
Apply Apply

As a global policy, Panasonic does not recognize resumes or other application materials submitted from staffing agencies and search firms outside of our system. Therefore, please do not submit resumes or other application materials through the external Panasonic web site or directly to our employees. Any resumes or other application materials submitted through the external web site or directly to employees of Panasonic or any of its subsidiaries or affiliates will not be eligible for any agency fee, and the resume and other application materials will be added to our database for direct recruitment.

Panasonic assigns only certain positions to approved staffing agencies and search firms that have a current agreement with Panasonic in place. Not all positions are eligible for an agency fee.

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