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Marketing Specialist

REQ: REQ-144135 Marketing

Panasonic Consumer Electronics
  • Newark, NJ, United States
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Panasonic Marketing Specialist  

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey.  
Click here to learn more about how Panasonic is creating a better life, a better world.  
Watch this video to see how our employees are shaping the technologies that move us.   


What You'll Get To Do:  

Support Product Marketing team in developing and executing marketing strategies for Personal Care and Appliance categories. Assist in project management and reporting across marketing, social media and digital experience.   

 Marketing and social media   

  • Collaborate with marketing manager and product team to understand goals, challenges and budgets contributing to the development of marketing strategies for each product category. 
  • Review and approve social media and influencer content based on business requirements and industry trends. 
  • Stay updated on industry trends and suggest new activities or processes to support category market share growth. 
  • Work with the product team to request, route and return samples needed for campaigns. 
  • Work with agencies to obtain competitive bids and proposals on campaigns. 
  • Support social media activity within product categories, including engagement monitoring and reporting on channel analytics. 
  • Manage collection of campaign results, insuring proper data tracking. 
  • Assist in analyzing customer insights and market trends, optimizing marketing spend and driving demand and sales growth. 


  • Align with the marketing and product teams to prepare creative briefs and work with the Creative team to develop assets and route for approval. 
  • Work with internal creative and content teams to adapt visual assets and copy for sales support, product content, and ad campaigns. 
  • Collect and organize global creative assets, providing access to internal creative team and vendor partners. 
  • Attend photo or video shoots as needed to ensure business requirements and brand standards are met. 

Organization and Reporting   

  • Analyze performance metrics and data, identifying trends and insights to increase site traffic, conversion rates, overall revenue, and site profitability. 
  • Manage project, campaign, and task status in, including regular updates to documentation and results. 
  • Develop new views and boards as needed to improve team efficiency and cross-function collaboration. 
  • Utilize project management software for task management, campaign monitoring, and budget maintenance. 
  • Assist in monthly and quarterly reports of marketing activity as well as weekly campaign updates, including key insights and recommendations.  
What You'll Bring:    Education and Experience:     
  • Bachelor's Degree required 
  • 1 to 3 years of experience in B2C digital marketing 
  • Knowledge of the digital marketing landscape and tools, Facebook Business Manager, Google Ads, programmatic, display, native advertising, social media platforms, and industry terms, CTR, CPC, VCR, etc. 
  • Experience in project and budget management, with proven ability managing multiple projects and campaigns concurrently Intermediate MS office skills, Excel, Words and PowerPoint is required 
  • Understanding of current social media platforms and trends 
  • Experience with project management a plus PO 
  • Receptiveness to feedback and a desire to improve, learn and grow 


  • Excellent Multi tasking and time management skills 
  • Ability to work outside of regularly scheduled work hours as needed 
  • Problem solve, identify areas of improvement 
  • Agility, ability to move quickly and easily in response to change or challenge 
  • Attention to detail 


  • Excellent written and verbal communication skills 

Other Requirements:   

  • Ability to travel up to 10 percent, may include overnight and some international travel) 
What We Offer:            
  • Competitive compensation package 
  • Comprehensive benefits 
  • Pet Insurance 
  • Paid Parental Care Leave 
  • Employee Referral Program 
  • Educational Assistance 
  • Flexible Work Program 
  • Volunteer time Off 
  • Casual Dress Code 
  • Total Well Being Program 
           Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America. 
Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social and environmental health. 
The salary range of $65K – $70k is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. 
We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!



REQ: REQ-144135 Marketing

  • Newark, NJ, United States
Apply Apply

As a global policy, Panasonic does not recognize resumes or other application materials submitted from staffing agencies and search firms outside of our system. Therefore, please do not submit resumes or other application materials through the external Panasonic web site or directly to our employees. Any resumes or other application materials submitted through the external web site or directly to employees of Panasonic or any of its subsidiaries or affiliates will not be eligible for any agency fee, and the resume and other application materials will be added to our database for direct recruitment.

Panasonic assigns only certain positions to approved staffing agencies and search firms that have a current agreement with Panasonic in place. Not all positions are eligible for an agency fee.

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