Back for More: Why One Internship Wasn’t Enough
Seucan’s decision to return to Panasonic was rooted in her passion for marketing and the impact of her first hands-on experience.
“During my first internship as a Digital Marketing Intern at Panasonic North America (PNA), I was able to immerse myself in a variety of multidimensional search engine optimization (SEO) techniques that enhanced my understanding of user experience and digital growth,” she shared.
Seeing her skills translate to real business outcomes was rewarding — and motivating. “As an aspiring marketer, these skills are extremely valuable, and I want to keep honing my understanding of digital marketing and using analytical tools to help drive awareness of Panasonic’s innovative products.”
But it wasn’t just the work that brought her back. It was also Panasonic’s values. From the very beginning, Panasonic’s Seven Principles stood out. “To be part of a company that instills these values into their business framework, work ethic and culture is something very special. I knew immediately that Panasonic is a place where I could see myself growing.”
From Insight to Impact: Leveling Up the Learning
One of Seucan’s proudest moments from her first internship was developing a detailed SEO recommendation doc for Panasonic Avionics.
“I used tools like SEMrush to analyze competitor activity, keywords and backlink performance,” she explains. Knowing her research would influence real marketing decisions made the work even more fulfilling.
Now, in her second internship, Seucan is expanding her focus — contributing to content strategy for indoor air quality products at PESNA while deepening her SEO expertise.
“This experience is letting me build on what I’ve learned and apply it in new ways.”
