Internal Employees | Apply Here

eCommerce Content Specialist

Job Description

Overview

 

This position will be responsible for supporting our Parts Department's efforts by acting as the voice of the customer and act as a liaison between the Hussmann parts team and factory to satisfy the customer requests and resolve issues. The Performance Parts Representative must ensure that the customer specifications and requests are accurately captured by collecting, entering, forwarding and troubleshooting problems/issues as needed.


Responsibilities

 
  • Combines existing expertise in sales, marketing, and technology to develop a superior brand and online shopping experience for customers 

  • Partner with outside agency vendors throughout the migration of ecommerce site

  • Monitor and update the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns (working from templates) to drive traffic and improve conversions 

  • Evaluate and manage site performance, aligning to brand standards and current strategies 

  • Utilizes extensive knowledge of e-Commerce technologies and tactics, especially in product experience management (PXM), product information management (PIM), digital asset management (DAM), mobile device management (MDM) software, as well as sophisticated analytics 

  • Communicates e-Commerce business performance with dashboards through a variety of metrics, and KPIs, including share of search, product page performance 

  • Implementer of SEO through site audits and keyword research, while taking actions on reports to improve site speed and functionality on various devices and browsers 

  • Manage conversion tracking through organic and PPC efforts with digital campaigns 

  • Develop the customer journey from lead to customer, utilizing automation when possible 

  • Cross-functional collaboration with sales, marketing, agency partners and others to execute digital projects and campaigns 

 

Qualifications

  • Bachelor’s Degree required. Preferred major in Marketing, Communications, Web Development, or related field 

  • 4+ years of relevant experience with eCommerce 

  • Experience with a CRM, such as Wordpress, Hubspot, SAP SmartEdit, etc. 

  • Proficiency with technical SEO, reporting and related tools, such Google Analytics, Search Console, Tag Manager, SEMrush 

  • Ability to understand and edit page structure, indexing, canonicalization, structured data, and backlink management  

  • Experience managing PPC campaigns (Google Ads, Facebook, LinkedIn) 

  • Familiarity with ADA and WCAG standards to achieve full compliance with laws and regulations 

  • Able to create content using software in the Adobe Creative Suite (or similar tools) and optimize for social media and web 

  • Capacity to work with social media channels, marketing emails, and digital advertising while tracking their performance with media mix modeling 

  • Detail-oriented and able to solve problems with troubleshooting 

  • Travel 5% of the time 

 

Additional Preferred Skills 

  • Experience with DAM systems 

  • Familiar with commercial refrigeration and/or B2B eCommerce 

  • Copywriting 

  • Knowledge of AI implementation in site widgets  

  • Light HTML for adding tags 

  • Multi-language site experience 

  • A/B Testing 

Benefits: 

  • Health, Dental, and Vision Insurance 
  • 401k with Company Matching Contribution 
  • Discretionary 401k Company Contribution 
  • Tuition Reimbursement Program 
  • Life/Disability Insurance 
  • Maternity and Paternity Leave 
  • Panasonic Employee Discounts 
  • 15 Days Paid Vacation and 12 Company Holidays 
  • Employee Assistance Program 
  • And more 

 

About Hussmann: 

For more than 100 years, Hussmann Corporation has been a leader in providing innovative products, services and refrigeration systems for grocers and convenience stores. Hussmann, a subsidiary of Panasonic, promises to continuously provide the most customer-focused solutions in the food retailing industry.  

 

From display cases for supermarkets to entire refrigeration systems and innovative technologies including Aperion and StoreConnect, Hussmann continues to drive innovation in food retailing. Customers look to Hussmann as a strategic trusted partner to navigate the complex and ever-changing regulatory requirements with smarter, energy efficient, low-GWP refrigeration solutions—reducing their energy consumption and carbon emissions. For more information about Hussmann, please visit www.hussmann.com. 

 

Hussmann is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to veteran status, disability, age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, genetics, marital status, pregnancy, or any other non-merit-based factor. 

REQ-149427