Sales & Marketing Manager II (Airline Maintenance Services/MRO)

REQ: REQ-113741 Sales

  • Lake Forest, CA, United States
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Develop new accounts and/or expands existing accounts within an established region/territory and for medium complex/ visible accounts. Able to operate autonomously and deliver a high level of performance.  Oversee sales planning, coordination, preparation, approval and support of maintenance services proposals to airlines.  Generate unique proposals for new service offerings. Performs contract negotiation and coordination (in association with Contracts department) with the airline customer.  Perform program implementation for maintenance and technical services once they are sold in coordination with the Service Program Manager assigned to the program.  Manages, through matrix organization, the coordination of the activities towards the sales of services with responsibility/accountability for results, including costs, profit, methods and staffing.


Sales Planning of Maintenance and Technical Services

  • Determine potential customers and determine a strategy for winning contracts for maintenance and technical services. Strategy would be performed and implemented with regional sales focal where available.
  • Assigned to medium size/complexity accounts or to more complex, high visibility, strategic, or tactically important accounts under the guidance of a Sales Director.
  • Develop and maintain detailed information on potential customer organizations, key decision makers, and key influencers with the purpose of fostering relationship between customer and Panasonic Avionics Corporation.
  • Ensure proper implementation of marketing programs, product promotions, and service offerings in order to maintain Panasonic Avionics Corporation as the preferred Technical Service provider.
  • Keep informed of competitors, developments, and trends. Provide regular reports on activities and opportunities.
  • Manage sales forecast/bookings and helps to establish sales growth and profit targets.

Proposal Generation for Maintenance and Technical Services

  • Research information to develop specific quotes for customers for standard and customized services.
  • Coordinate proposal with maintenance operations groups, check and approve P and L and proposal, then discuss with and obtain approval from senior management and Finance prior to submitting to customers.

Contract Negotiation and Coordination with the Airline Customer

  • Team with contracts manager to negotiate maintenance and repair contracts with airline customers.
  • Coordinate key issues with senior management prior to contract completion.

Program Implementation for Repair and Maintenance Services

  • Once a program is sold, the sales support manager will coordinate with the service program manager the implementation of the maintenance and/or technical services for the airline.
  • This effort is done in conjunction with the Hardware regional account manager if for a new system sale.

Marketing Presentation/Analysis and Sales Tools Development

  • Develop the value proposition presentation and sales tools for regional Marketing Managers to use to promote sales of maintenance and technical services (Solution sales approach).
  • Assess and/or develop understanding of the maintenance services and the value it provides to airlines in order to reach company profit and sales targets.
  • Develop Company Intelligence on the sale of Maintenance services to the Airlines



  • Solid working knowledge of the MRO (Maintenance and Repair Organization) industry
  • Strong sales and negotiation skills that produce win-win results within a technology environment.
  • Independent self starter, with excellent communication skills. Ability to speak with persons of various social, cultural, economic, and educational backgrounds.
  • Ability to develop and maintain excellent working relationship with customers and internal company departments in order to smoothly and effectively address customer needs.
  • Proven ability to work autonomously and present the business case to Management for guidance/decision
  • Excellent negotiation and presentation skills.
  • Clear understanding of airline strategic objectives and ability to convey OEM value proposition.
  • Experience in analyzing, researching, and interpreting data required to produce sales proposals and develop customized or new service offerings.
  • Experience in working in a matrix organization is a plus.
  • Ability to work on issues of diverse and complex scope where analysis of situations or data requires evaluation of a variety of factors, including an understanding of current business and market trends.
  • Proven experience with problem-solving, decision-making, and multi-tasking to respond to common inquiries or complaints from customers in a professional and timely manner.
  • Advanced knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.
  • Demonstrated and proven record of success in sales. Viewed as an expert in the field.
  • Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
  • Uses professional concepts while applying company policies and procedures to resolve a variety of issues.
  • Proven ability to manage customer accounts of high complexity and scope in creative and effective ways.
  • Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
  • Determines methods and procedures on new assignments and may provide support to other sales managers as required


  • 5 years of sales manager experience or 9 years of related experience in lieu of degree.
  • Bachelor’s degree in related field preferred.
  • Prior experience in the sales of Maintenance services within an MRO and/or an airline.
  • Technical understanding of In-Flight Entertainment systems and its related components preferred.


  • May require travel, up to 50% of the time to domestic and/or international locations.



Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy.  All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety-sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.




REQ: REQ-113741 Sales

  • Lake Forest, CA, United States
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