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Product Marketing Manager

REQ: REQ-133309 Marketing

Panasonic Consumer Electronics
  • Newark, NJ, United States
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Panasonic – Marketing Manager, Imaging 

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey. 

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The ideal candidates will thrive in a cross-functional and collaborative environment and have a deep understanding of consumer electronics, imaging market, and trends with ideas ready for new products that will change the marketplace.

At Panasonic, we are constantly striving to improve and grow both personally and professionally. We put our customer first, and demand only the best. We are looking for those that share our passion.

What You'll Get to Do:

Marketing Campaign Management:

  • Manage external agencies and vendors to insure on-time and in-budget projects and campaigns—suggesting and assisting procurement in onboarding new tools and vendors as needed to support category growth
  • Work with HQ and regional marketing teams to support and lead global marketing activities
  • Work with key dealers (e.g. B&H, Amazon, Best Buy) to develop and manage marketing activities that enhance brand awareness in their stores/online and increase sales, working closely with the digital experience team to track results and optimize campaigns
  • The Marketing Manager for the Digital Still Camera and Digital Video Camera will own strategy and execution of all marketing activity for the categories, collaborating with members across product and merchandising, sales, internal/external marketing teams
  • Coordinate all marketing activations for the categories, with ownership of overall project management, scheduling and reporting

Marketing Strategy and Planning:

  • Work closely with the product team to understand category goals, challenges and budgets, developing closely aligned marketing strategy for each managed category
  • Align closely with customer insights and digital marketing team to understand audience learnings, market trends and campaign impact to continue to optimize marketing spend and drive growth in demand and sales
  • Maintain strong understanding of the competitive landscape as well as current tools, trends, technologies and tactics available, and regularly suggest new or modified activities and/or processes to support market share growth

Digital Experience and Content:

  • Oversee social media activity, working closely with internal team members and external agencies to support overall category goals, build social following and engagement, and monitor and report on paid support and channel analytics
  • Align with and support the internal market team to build out product detail pages, landing pages and brand store-fronts that tie into 360° category strategy
  • Implement and manage UTM’s, category hashtags, target keywords, etc. to ensure that all digital campaign data is ingested and processed correctly
  • Work with internal creative and content team members to develop and/or modify visual assets and copy as needed for sales support, product content and ad campaigns

Communication and Reporting:

  • Own communication of marketing strategy, activities and results with internal US teams as well as HQ teams in Japan
  • Maintain weekly meetings with product team as well as larger marketing team to align on tactics, project status, campaign assets, approvals and in-flight optimizations
  • Build out monthly and quarterly reports on marketing activities and results, including key learnings and recommendations

What You'll Bring:

Education & Experience 

  • Bachelor’s degree or higher
  • 7 + years of experience in marketing (experience in consumer electronics industry, especially Digital Imaging industry preferred)
  • Interest/knowledge in photography/videography
  • Product launch experience
  • Strong knowledge of the digital marketing landscape and tools — Facebook Business Manager, Google Ads, programmatic/display/native advertising, social media platforms
  • Strong experience in project and budget management, with proven ability managing multiple projects and campaigns concurrently
  • Experience analyzing and interpreting marketing campaign results, as well as understanding and applying customer insights data to marketing strategy
  • Ability to evaluate performance of marketing agency and collaborate on daily projects as well as long term strategy planning
  • MS office skills, especially Excel and PowerPoint. Experience is a plus
  • Team management experience (2 marketing specialists will report to this position)
  • Excellent communication and interpersonal skills with various audiences and ability to report activities to different seniority levels

Other Requirements:

  • Ability to travel up to 15 percent (may include overnight & some international travel)
  • Ability to work outside of regularly scheduled work hours as needed
  • Available to physically work from Newark HQ for 1 month per quarter

What We Offer:

  • Competitive compensation package
  • Comprehensive benefits
  • Pet Insurance
  • Paid Parental Care Leave
  • Employee Referral Program
  • Educational Assistance
  • Flexible Work Program
  • Volunteer time Off
  • Casual Dress Code
  • Total Well Being Program

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

#LI- Remote

REQ: REQ-133309 Marketing

  • Newark, NJ, United States
Apply Apply

As a global policy, Panasonic does not recognize resumes or other application materials submitted from staffing agencies and search firms outside of our system. Therefore, please do not submit resumes or other application materials through the external Panasonic web site or directly to our employees. Any resumes or other application materials submitted through the external web site or directly to employees of Panasonic or any of its subsidiaries or affiliates will not be eligible for any agency fee, and the resume and other application materials will be added to our database for direct recruitment.

Panasonic assigns only certain positions to approved staffing agencies and search firms that have a current agreement with Panasonic in place. Not all positions are eligible for an agency fee.

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