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Product Line Manager II

REQ: REQ-138708 Marketing

Panasonic Avionics Corporation
  • Irvine, CA, United States
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Our new global headquarters is conveniently located in Irvine, CA near John Wayne Airport in the Park Place development. For our onsite and hybrid employees you will be able to enjoy amenities such as access to many restaurants and shops, running trails, a fitness deck, outdoor seating, dry cleaning, car wash, free garage parking, car charging stations, shuttle service for train commuters, outdoor games like bocce, horseshoes, gaming tables, pickle ball, and basketball. For more information on Park Place visit 


Who we are: 

Ever wonder who brings the entertainment to your flights? Panasonic Avionics Corporation is #1 in the industry for delivering inflight products such as movies, games, WiFi, and now Bluetooth headphone connectivity!  

How exciting would it be to be a part of the innovation that goes into creating technology that delights millions of people in an industry that’s here to stay! With our company’s history spanning over 40 years, you will have stability, career growth opportunities, and will work with the brightest minds in the industry. And we are committed to a diverse and inclusive culture that will help our organization thrive! We seek diversity in many areas such as background, culture, gender, ways of thinking, skills and more. 

If you want to learn more about us visit us at And for a full listing of open job opportunities go to

Specialist level. Develop and implement the product line strategy to drive growth and profitability for all assigned products in the structures, harnesses and mechanical assembly categories. Maintain close relationships with the market (customers, evaluators, and potentials) for awareness of market needs. Define and develop road mapping processes. Focus on improving product standardization, profitability, operational efficiency, problem resolution, and in-service delivery. Communication liaison and manages all product deliverables and timelines. Ensure all product data is accurate and up to date in the applicable systems / tools.

The Position: 
Product Definition

  • Analyze various market segments and collaborate with leadership to choose the best ones to pursue. Participate in the development of the business plan the specific assigned product lines of structures, harnesses and mechanical assemblies
  • Participate in company program directive sessions.
  • Participate in Marketing Strategy & Product Line Forecast sessions and planning.
  • Develop 3-year road map for PAC Products to illustrate our vision and plan into the future.
  • Analyze and present market problems/issues and provide recommendations for market opportunities.
  • Define market size/scope.
  • Focus on product development and definition.
  • Build programs to support PAC’s roadmap and vision.
  • Maintain current status of customer requirements for existing and future products.
  • Lead Product Data Strategy and Product Support Strategy sessions.
  • Lead Product Lifecycle planning sessions.
  • Has authority to make decisions within scope of role and budget. Decisions are guided by established policies, procedures and business plans.
  • Continually monitor and negotiates Product Line commitments to ensure smooth implementation (development milestones, introduction rates, offer ability, etc.).

Road mapping/Strategy/Innovation/Research

  • Develop product road map and strategy.
  • Develop new and existing product plans and provide recommendations to End of Line (EOL) products.
  • Collaborate with other stakeholders, such as Product Marketing, on the creation of position for your products and identify product interdependencies.


  • Lead internal meetings and alignment for specific product line(s).
  • Know why we are winning and losing in the market, and drive changes to our product and processes to create improvements. Develop "Win/Loss" analysis at a customer level.
  • Prepare final Product Review Board (PRB) package for presentation.
  • Communicate product plan to team and executives.
  • Lead product/program directive meetings and requirements.
  • Lead Airline/Airframe Manufacturer meetings.

Issue Identification/Resolution

  • Identify and resolve any issues which may inhibit implementation of the plan and on-time delivery.
  • Ensure in-service issues are resolved quickly with a clear escalation process to identify and correct issues involving payments, portals, or other impediments to profitability

The salary range of $108,000 – $181,000 is just one component of Panasonic’s total package. The final offer amount may vary based on factors including but not limited to individual’s knowledge, skills, experience, and location. In addition, this role may be eligible for discretionary bonuses and incentives. The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage

What We’re Looking For: 

  • Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word, Access, PowerBI)
  • Strong ability to communicate effectively with suppliers, customers and a diverse range of internal organizations via all methods of communication.
  • Strong ability to drive, influence and collaborate across numerous functional areas.
  • Strong ability to manage multiple projects simultaneously.
  • Strong communication and decision-making abilities.
  • Strong creative thinking skillset and can resolve a wide range of issues in imaginative as well as practical ways.
  • Strong organization, attention to detail and follow-up skills.
  • Demonstrates strong judgement in selecting methods and techniques for obtaining solutions.


  • 4 year degree, preferably in EE or CS. Or 12 years relevant experience, in lieu of a degree.
  • 8+ years of progressive experience in Product Management or Marketing (may be reduced with advanced degree)
  • Previous experience in the aerospace or related industry, preferred.
  • Exposure to IFE or avionics airplane installation projects, airline operations and/or electronics manufacturing, preferred.


  • Completion of Pragmatic – Foundations Course required
  • Completion of Pragmatic - Focus Class required
  • Completion of Pragmatic - Build Class required
  • Completion of Pragmatic - Market Class required
  • Completion Pragmatic - Price Class required
  • Completion of Pragmatic - Launch Class required


Our Principles:  

Contribution to Society | Fairness & Honesty | Cooperation & Team Spirit | Untiring Effort for Improvement | Courtesy & Humility | Adaptability | Gratitude  

What We Offer: 

  • At Panasonic Avionics Corporation we realize the most important aspects in leading our industry are the bright minds behind everything we do. We are proud to offer our employees a highly competitive, comprehensive and flexible benefits program.  
  • We offer flexible remote work options depending on your role. Where possible, we offer fully remote or hybrid work opportunities.  
  • Paid time off: Exempt Salaried employees receive flexible paid time off. This means that there is no fixed number, range, or limit to the amount of Personal and Vacation Days that may be taken for exempt employees. Non-exempt hourly employees accrue 14 vacation days per year + 7 sick days + 3 personal days. Accrual rate increases with tenure. All employees receive 11 company paid holidays per year. We also close our offices at the corporate level in the U.S. between Christmas and New Year. For operational positions that are expected to work on holidays, we provide additional compensation for hours worked.  
  • Health Insurance: Medical insurance offerings from Aetna and Kaiser (CA &HI). Options for Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family. Dental PPO and DMO options & Vision insurance through EyeMed or VSP.   
  • 401K with 50% match on up to 8% contribution, full vested from day 1. 
  • Washington residents only are eligible for: Washington’s Family and Medical Leave program and Washington’s Paid Sick Leave program. 
  • Other offerings include: Wellness Program, Counseling services, FSA & HSA, Life Insurance for employee, spouse and child, AD&D Insurance, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Legal Assistance, Pet Insurance, Identity Theft Protection, Dependent Care FLSA, Education Assistance, Commuter Program, Employee Purchase Program, Service Award Program.   



All applicants are subject to Company policies, third party customer and worksite requirements, and government requirements, regarding vaccination and/or testing for COVID-19.  Where permitted by applicable law, applicants may be required to be fully vaccinated with an authorized COVID-19 vaccine as a condition of employment, unless they are eligible for and obtain an exemption based on a reasonable accommodation because of a disability or a sincerely held religious belief, practice, or observance. While the Company strongly encourages COVID-19 vaccinations, it may require vaccination and/or testing for positions in which third party customer, worksite, or government requirements apply, in accordance with applicable law. At those locations where requirements apply, exemptions will be considered based on applicable law.   

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Avionics Corporate. 


REQ: REQ-138708 Marketing

  • Irvine, CA, United States
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As a global policy, Panasonic does not recognize resumes or other application materials submitted from staffing agencies and search firms outside of our system. Therefore, please do not submit resumes or other application materials through the external Panasonic web site or directly to our employees. Any resumes or other application materials submitted through the external web site or directly to employees of Panasonic or any of its subsidiaries or affiliates will not be eligible for any agency fee, and the resume and other application materials will be added to our database for direct recruitment.

Panasonic assigns only certain positions to approved staffing agencies and search firms that have a current agreement with Panasonic in place. Not all positions are eligible for an agency fee.

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