Panasonic Connect - Marketing Specialist - SEM/SEO
At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business. As part of our team, you will push boundaries, take action, and face challenges alongside our customers to innovate experiences that define the changing world of work.
Watch this video to see how we connect talent to opportunity, work to tomorrow and solutions to purpose. Come join our journey!
What You'll Get to Do:
- Manage SEM PPC programs through design, development, and management, including campaign structure, keyword research, keyword management, ad copy development, AB testing, and landing page optimization.
- Optimize paid campaigns on paid search channels to meet or exceed search goals.
- Maintain profitable ROI Strategies using Google AdWords, Google Display Network, and other paid digital advertising platforms.
- Drive SEO organic growth through architectural, technical, and content recommendations
- Recommend and maintain efficient processes and workflow controls.
- Work closely with agency partners to drive performance for new product launches and always on campaigns.
- Responsible for budget tracking and reconciliation.
Reporting and or Analytics
- Create and maintain metric reporting on program performance, analyze performance and trends and generate insights.
- Track and report performance, communicate results and optimizations to team.
- Drive efficiencies optimization of campaigns and processes that increase business efficiency for the marketing function.
What you will bring:
- Manage Search Engine Marketing and Search Engine Optimization for all Panasonic Connect business units.
Education and Experience
Bachelor's degree required
- Minimum of 5 years of B2B marketing experience managing SEM and SEO programs for mid-to-large organizations and or agencies
- A proactive self starter, critical thinker, data driven decision maker, with strong attention to detail.
- Google AdWords and Analytics certification preferred.
- Knowledgeable about the evolving ecosystem of marketing technologies and implications for the extended marketing team
- Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations.
- Strong organizational skills, with the ability to aggregate information and data from multiple sources.
- Excellent written and verbal communication skills and the ability to clearly communicate insights.
Other Requirements
- Travel is required 5 percent
What We Offer:
The salary range of $75,000-$100,000 is just one component of Panasonic Cannect's total package. Actual compensation varies depending on the individual’s knowledge, skills, and experience. This role may be eligible for discretionary bonuses and incentives.
- High Performance Culture
- A focus on Diversity, Equity and Inclusion
- Teamwork and Collaboration
- Rewards and Recognition
- Learning & Development Opportunities Across Multiple Business Units
- Competitive compensation packages
- Hybrid work model
- Comprehensive benefits
- Paid Parental Care Leave
- Educational Assistance
- Volunteer time off
- Total Well Being Program
- Employee Referral Program
Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.
#LI-NR1
#LI-Remote
