Market Research Analyst

REQ: POS-224031 Marketing

  • Bridgeton, MO, United States
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Job Description

This new contributor will guide the company’s research efforts by capturing customer feedback and business needs while driving operational improvement and innovation.

  • Mine secondary research, analyze, and communicate key retailer and shopper trends.
  • Manage third party projects including defining requirements, evaluating vendors, tracking and reporting progress, reviewing the ongoing work product, and assessing and delivering results.
  • Independently manage, design, and lead retailer and shopper research projects:
  • Design and execute customer ODI / Blueprinting studies to understand needs and opportunities to support innovation process.
  • Design and execute net-promoter research projects.
  • Develop internal surveys to support functional leaders.
  • Assisting in preparation of presentation materials for senior management, the Board of Directors, marketing teams and other clients.

Required Experience
  • Bachelor’s Degree Required. MBA or other relevant advanced degree preferred.
  • 3+ years of experience in B2B market research preferred.

 

Preferred Skills

  • Experience with questionnaire design and review is important.
  • Familiarity with a variety of marketing research techniques and methodologies is helpful.
  • Proven ability to convert raw data into meaningful analyses and communicate at an appropriate level to senior leaders.
  • Ability to concurrently manage multiple projects including tracking activities, internal and external resources and budget.
  • Must have excellent presentation and writing skills.
  • Strong mathematical and statistical skills.
  • Team player with the ability to build good rapport with both internal and external clients.

REQ: POS-224031 Marketing

  • Bridgeton, MO, United States
Apply Apply

As a global policy, Panasonic does not recognize resumes or other application materials submitted from staffing agencies and search firms outside of our system. Therefore, please do not submit resumes or other application materials through the external Panasonic web site or directly to our employees. Any resumes or other application materials submitted through the external web site or directly to employees of Panasonic or any of its subsidiaries or affiliates will not be eligible for any agency fee, and the resume and other application materials will be added to our database for direct recruitment.

Panasonic assigns only certain positions to approved staffing agencies and search firms that have a current agreement with Panasonic in place. Not all positions are eligible for an agency fee.