Panasonic – Group Marketing Manager
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey.
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What You’ll Get to Do:
Develop and execute marketing plans to support the PIVS business.
Develop and manage a marketing operating budget that supports all marketing operating expense related to marketing plan development including agency retainers, trade shows and events, sales promotions, creative ad development and execution.
Develop and execute on messaging of PIVS solutions strategy, identifying new ways to approach the market and expand existing contacts and engagements in this industry.
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
Monitor competitive products and marketing activities
Direct marketing surveys on current and new product concepts and provide feedback for future product development
Guide preparation of marketing activity reports and present to executive management
Collaborate with the sales team to develop targeted industry specific messages
Manage team of 2 to 4 employees. Hold team meetings to drive results and improve ROI of all marketing plans. Vertical Marketing lead for HOW, Pro Video, Audio, Visual Systems and Projector business results.
Lead advertising campaign development and coordinate and interface with primary agencies and digital team to ensure strong and appropriate Panasonic Connect branding and take advantage of co-op cost efficiencies. Includes communication of PIVS marketing vision, goals and objectives in a large corporate environment
Staff of 2-4
Supports a sales company of 75+ million dollars
Education and Experience:
Bachelors degree in Marketing, Business or related field required, MBA preferred
12+ years of experience leading an innovative B2B marketing team with proven track record of delivering business results, experience specific to the Professional Video and Visual display markets.
Thorough knowledge of marketing concepts and best practices including mar tech platforms – SFDC Marketing Cloud, Google Analytics, Google ads, Drupal CMS, and social media platforms.
Integrated system solution marketing experience focusing on needs of the Customer— their business issues
Being able to lead and manage large internal Team meeting through strategic direction
B2B and Market Understanding: Has proven ability to understand business needs, unearth new insights, and translate into successful market campaigns that create awareness and customer demand
Strategic Leadership: Driven to envision a bigger, better future; establishes a clear vision and effectively enrolls, empowers, and influences team members, executives and global constituents to achieve results.
Ability to effectively lead a team of diverse cross- functional interests to achieve desired business objectives and goals; is able to put the needs of the business and enterprise ahead of personal needs in achieving results.
Manages the team as a part of a larger, multinational whole with the focus of driving results both domestically and abroad
Ability to work, organize, and be effective in a complex matrix organization.
Effective and professional Speaker at large venues including press events, tradeshows, eco-system Partners events, and Internal meetings.
What We Offer:
- Competitive compensation package
- Comprehensive benefits
- Pet Insurance
- Paid Parental Care Leave
- Employee Referral Program
- Educational Assistance
- Flexible Work Program
- Volunteer time Off
- Casual Dress Code
- Total Well Being Program
Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.
All applicants to PNA are subject to the Company’s mandatory vaccination policy. All employees are required to be fully vaccinated with an authorized COVID-19 vaccine as a condition of employment, unless they are eligible for and obtain an exemption based on a reasonable accommodation because of a disability or a sincerely held religious belief, practice, or observance.